I’m Joe Koenig, a designer based in Cayucos, California. I specialize in branding, graphic/web design, and illustration.
I founded Konig Media as a full-service design company. Over time it has evolved into a creative hub for my entrepreneurial ideas. While design is my foundation, I’m also an inventor/product designer, musician, researcher, hunter, commercial fisherman, and builder. I’m always exploring new projects and bringing ideas to life.
Here are a few of the things I’m working on:
Coast Lineup
I designed and launched a full brand, apparel line, and ecommerce store for the East, West, and Gulf coastal fishing communities called Coast Lineup.
Old Creek Sparkling Water
Inspired by a gap in the market—and a love for sparkling water—I created Old Creek Sparkling Water. The brand represents a bold, masculine, and edgy side of sparkling water culture.
Konig Audio
I’ve been a musician for over 30 years. Eventually I grew curious about how amps work. I started tearing apart and building low-voltage projects like amps, pedals, and Bluetooth speakers. Konig Audio was born. Projects can be viewed on KA’s Instagram.
EthiKill Hunting
As an archery hunter, I wanted a more effective way to teach and refine ethical shot placement. That led me to invent EthiKill Anatomy Targets—a line of double-sided educational hunting targets designed to build shot confidence. They’re available on Amazon Prime, Etsy, eBay, or directly at EthiKillHunting.com.


